A leading, international Biotech firm – considered the founder of the biotechnology industry – employs more than 10,000 worldwide and sells more than $10 billion in products per year.
The Challenge:
Like all firms in its industry, the company faced growing competition, industry consolidation, and increasing regulatory restrictions. To help mitigate these pressures, it needed faster and more thorough access to critical information to more efficiently and effectively plan, manage and track marketing programs and related spending. This information would be used to determine not only the
response and effectiveness of promotional efforts, but to ensure marketing dollars were appropriately allocated within increasingly stringent commercial compliance regulations.
The information required was not easily available, coming from dozens of data sources in dozens of formats, from both within and outside the organization. Sources included finance, product management, campaign management, and CRM applications, as well as pharmacy, hospital, physician, and industry data
The firm needed a better, faster and more efficient way to:
Access disparate data to inform and optimize the marketing portfolio;
Gain visibility into customer interactions,responses and impact;
Optimize the Promotional Review Committee(PRC) process; and
Improve overall management of marketing spend
The Solution:
The firm relied on Saama’s unique blend of industry expertise, proprietary automation tools and
technology experience to design and implement a process for integrating the critical data from both within and outside the organization. This involved accessing new data sets (including best determining how data was sourced from both existing and new systems); implementing a new data mart to consolidate the data; and providing analytic tools for reporting and analysis. Because
Saama’s team of BI experts understood the complexities of the various data sources feeding the new data mart, the process of accessing, consolidating and standardizing the data was completed in less than nine months.
Benefit:
Company managers now have the ability to access data from a single source, providing:
A 35% reduction in delivery cycle time for key marketing programs;
Better utilization of key resources;
Improved compliance and auditability; and
Better utilization and realization of the firm’s BI infrastructure investments
Learn how Saama assisted BMC IT in the upgrade of their Oracle ERP system. The goal was to make sure there is minimal impact on the business on account of the upgrade at the same time get all the new functionality.
